Consumers in the region now have a new way to connect with local real estate professionals, receive community and neighbourhood information and obtain tips and qualified advice for buying or selling a home.

Follow up:

Coldwell Banker Peter Benninger Realty is participating in the new Coldwell Banker Real Estate LLC branded YouTubeT channel that offers consumers a new way to search for and interact with real estate information and listings. Named Coldwell Banker On Location (www.youtube.com/coldwellbanker), the channel will fully tap into the power of video to drill deeper into the local insights that consumers want when searching for real estate, and will provide unique information about Kitchener/Waterloo. As the first branded YouTube channel to automatically provide local results when visitors first hit the site by using dynamic IP lookup, it is arguably one of the most comprehensive and immersive brand channels on the YouTube platform.

"This channel allows us to give potential homebuyers a much more in-depth view of what it's like to live in Kitchener/Waterloo whether they are purchasing their first home, retiring or looking to move because of a new job," said Peter Benninger, President of Coldwell Banker Peter Benninger Realty. "Our sales representatives and brokers are excited that they can use this unique video platform to share knowledge and more effectively showcase their homes online, saving time and energy for consumers."

Scott Mills, Broker and Residential Sales Manager has been selected as a Coldwell Banker On Location Local Correspondent. As a Local Correspondent, Mills will bring his personality and real estate expertise to a series of videos for On Location, and will be featured in videos highlighting important insights on local interests. Mills is one of two selected On Location correspondents in Canada and one of only ten in North America.

"YouTube is now the second largest search engine in the world behind its parent Google," said Mills. "What better means to increase the ways we market our properties, educate our clients and promote our communities than to partner with these top sites."

"Every month millions of people search on YouTube for real estate content," said Sam Sebastian, Classified and Local Advertising Director at Google. "Consumers are hungry for real estate-related videos. I'm thrilled that Coldwell Banker is developing such a substantial innovation for real estate video. I look forward to seeing Coldwell Banker build On Location into one of the most active destinations for real estate search, discussion and engagement."

To view videos from Mills on a variety of subjects along with listings and other valuable information visit www.YouTube.com/ColdwellBanker.