Coldwell Banker® Field Survey Reveals Possible Disconnect in First-Time Home Buying Process

Burlington, ON (April 16, 2009) First-time home buyers are primarily concerned with affordability when choosing a new home, but their expectations may be too high relative to their current financial buying power, according to a Coldwell Banker® survey conducted among its brokers and sales representatives in markets across North America. While nearly half of the Coldwell Banker survey respondents reported that affordability was the No. 1 concern for this group, 82 percent said today's first-time home buyers consider move-in conditions to be very important when searching for homes. In contrast, only 7 percent are looking to purchase "fixer-upper" homes that they could buy at a lower price and renovate themselves.

"In the past, first-time home buyers were willing to purchase older, more basic houses in an effort to save money and break into homeownership," said Jim Gillespie, president and chief executive officer, Coldwell Banker Real Estate, LLC. "Today, this group has greater home expectations because they have grown up more accustomed to their parents' lifestyles." It is important for first-time homebuyers to remember that by considering a 'fixer-upper' for their first home purchase, they can build equity over time and move up and into a second-stage home that better reflects their expectations."

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Survey findings also suggest that first-time home buyers worry more about credit ratings and approval than they did a decade ago, but less about down payments. "This may be because they have saved money themselves, or have received additional support from parents to help their first-time home purchase."

According to 29 percent of Coldwell Banker brokers and sales representatives surveyed, first-time home buyers were more concerned with down payments 10 years ago than anything else, while only 23 percent said this is the biggest concern in today's market. Meanwhile, survey respondents said that only 6 percent of first-time home buyers were worried about their credit scores a decade ago, while 15 percent said it is more of a concern today.

"Owning a home is a great investment that can provide financial gains as well as considerable joy over the years," Gillespie said. "First-time home buyers now have higher standards, placing an increased focus on the financial aspects of home ownership and at the same time, want a larger home they can live in right away."

Additional key findings from the survey include:

• 70 percent of respondents noted that first-time home buyers are looking for larger homes than they were 10 years ago.
• According to 38 percent of the respondents, proximity to job is the No. 1 attribute first-time home buyers are looking for in a home.
• 33 percent of the survey respondents said "investment" is the No. 1 reason first-time home buyers are making their purchase.
• 46 percent of the survey respondents reported that first-time home buyers look at five to 10 homes, on average, before making a purchase.

In addition, the survey explored initial reasons that a first-time home buyer contacts a Realtor in today's market and how that has shifted from 10 years ago, according to Coldwell Banker real estate professionals:

Today's Market as compared to 10 Years Ago

• They are ready but want assistance in the process, including identifying neighbourhoods, negotiating of price and paperwork - Today: 67% - 10 years ago: 30%
• Because that is what they feel like they are supposed to do - Today: 4% - 10 years ago: 25%
• To view houses / do walk-throughs - Today: 16% - 10 years ago: 37%
• To help with navigating mortgage issues - Today: 7% - 10 years ago: 3%
• They are not ready but trying to better understand the process - Today: 6% - 10 years ago: 5%

Methodology: Coldwell Banker Real Estate LLC conducted an online survey about the trends real estate professionals are seeing with first-time home buyers. The survey yielded responses from 170 Coldwell Banker brokers and sales representatives across the United States and Canada.